Welcome to the 4Growth Blog!

Hello and welcome to the Official 4Growth Blog! Here, we'll share business ideas, topics of discussion, and anything else we think may help you grow your business.

We want to turn this blog into a place that people visit because there is consistently fresh, captivating content that everyone feels welcome to contribute to.

Whether you have a question, comment, or new topic of discussion, you are always welcome to share your thoughts (as long as they are kept friendly!) at the Official 4Growth Blog.

Tuesday, July 27, 2010

The Changing Face of Marketing

Chris Kortschot

Marketing is one of the few elements in business that has a completely different definition now then when it was coined. The old definition which reads something like, ‘the strategies and tactics used to convince consumers to buy a product’ is seen less and less every time a CEO is replaced with a younger mind.

The way corporations are thinking about marketing today is very different and everyone is better off because of it. More and more we see companies actively trying to find solutions to problems they know their customers have as opposed to making products they know how to produce.

My working definition of marketing today is creating long term customer value that will lead to brand loyalty (if you disagree tell us why!). Consumers are changing too rapidly and regularly for corporations to think that they are immune to the need for change. No company can be successful long term if they do not recognize, accept, and act on change.

Corporations make money when they are able to solve consumers' problems. Consumers become loyal when corporations are able to solve their problems. Just remember which one comes first.

Monday, July 12, 2010


Welcome to the 4Growth Blog! This is the first post in what is sure to be a long line of interesting, informative, and maybe even inspiring posts. We are going to work hard to create content that is not only valuable to our visitors but also new to the world.

What we do not want is to be regurgitating content that can be found within a few Google Searches. We all have rich histories in the business community and now that we are in the business of providing advice, we feel that we should extend our voice with this blog.

The 4Growth team has over 75 years of diverse and unique business experience and we want to share it with you (as long as you return the favour!). Our experience ranges from successfully taking many companies public, to taking McAfee Anti-virus from $40 million in revenues to just under $1 billion, to the restructuring of a 1,400 employee income trust.

Our business and livelihoods hinge on the fact that our experiences make us effective problem solvers today. We have helped our clients grow their businesses, develop exit strategies, restructure their org charts, and many other seemingly daunting tasks.

Unless you are an expert at all the challenges listed above, we think you'll find some value here. And if you are? Help the rest of us by sharing what you have learned over the years.

Finally, in addition to hoping that you find value in the content posted here, we hope that we are all better connected because of it.

Don't be a stranger!