Welcome to the 4Growth Blog!

Hello and welcome to the Official 4Growth Blog! Here, we'll share business ideas, topics of discussion, and anything else we think may help you grow your business.

We want to turn this blog into a place that people visit because there is consistently fresh, captivating content that everyone feels welcome to contribute to.

Whether you have a question, comment, or new topic of discussion, you are always welcome to share your thoughts (as long as they are kept friendly!) at the Official 4Growth Blog.

Monday, October 18, 2010

Epilepsy Canada Names Gary Collins as New Board Member


TORONTO, ONT. -- October 15, 2010 -- Epilepsy Canada is pleased to name Gary Collins as the newest member of the Board of Directors. On October 12, 2010 the board unanimously voted Gary into the board as a voluntary position.

The expansion of Epilepsy Canada’s Board of Directors ensures the organization will continue to benefit from a diversity of experience and opinions. Gary adds a wealth of business experience and leadership that will be of great value to the organization.

Gary has over 20 years executive responsibility in both private and public companies and a cross-section of large, mid-size and start-up organizations. As General Manager of McAfee Canada, he grew national revenues to $60m over a period of 4 years by opening up new channels and enterprise accounts.

As Co-CEO of Pomegranate Media Inc, Gary built and sold a successful Marketing Services business. Gary was also Vice President and General Manager at Nexinnovations where he managed a $300m region.

He is currently a Managing Partner at 4Growth Inc., a management consulting firm that focuses on firms in the $1m-$20m range that need help overcoming obstacles preventing them from getting to the level of their business. 4Growth has a proven track record of opening new channels, finding and securing funding or capital, revamping sales teams, and many other business functions from strategy to operations.

Gary is also a Managing Partner of a franchise of an affiliated business, Murphy Business Network Ltd., a mergers and acquisitions firm. MBNL also focuses on firms with revenues of $1m-$20m range and was a natural extension of 4Growth Inc. with many overlaps in client relationships. This franchise has been in operation for one year and continues to grow with each passing day.

As one of the few non-technical board members, Gary’s addition to Epilepsy Canada’s Board of Directors will have a significant impact on the organization moving forward. Everyone at Epilepsy Canada is excited and eager to work with Gary on the board, spreading their message in new and creative ways.

About Epilepsy Canada

Epilepsy Canada is a non-profit organization whose mission is to enhance the quality of life for persons affected by epilepsy through promotion and support of research and facilitation of education and awareness initiatives that build understanding and acceptance of epilepsy.

Epilepsy Canada is governed by a national board with national representation. Partner associations of Epilepsy Canada provide direct services to those with epilepsy and their families.

Founded in 1966, Epilepsy Canada depends entirely upon public and corporate support for the continuing development of its research and education programs.

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Friday, October 15, 2010

Viking Gold Names Mark Edwards President and CEO

Toronto, Ontario, October 12, 2010 - Viking Gold Exploration Inc. (TSX-V: VGC), hereafter "the Company", announces that Mr. Mark Edwards of 4Growth has been appointed as its new President and Chief Executive Officer. Mr. Edwards fills the vacancy left by the resignation this past June of Dr. Robert Ginn.

At its recent annual general and special meeting, the shareholders elected David Brace, Mark Edwards, John Hansuld, Garfield Mitchell, John McCleery and Larry Smith as directors, and approved the continuation of the Company's 10% rolling stock option plan and the re-appointment of McGovern Hurley Cunningham LLP as the Company's auditors.

During the follow-up board meeting, the directors approved:

* The appointments of Mark Edwards as the Company's new President & CEO, George Supol as Chief Financial Officer, Jaime McVicar as Secretary and John Hansuld as Chairman;

* The granting of an aggregate of 1,200,000 stock options to the Company's directors, officers and service providers under the Company's Stock Option Plan exercisable at a price of $0.125 (25% over market) for a period of five years; and

* Proposed private placement of 3,000,000 units at a price of $0.08 per unit, with each unit being comprised of one common share and one common share purchase warrant; each warrant entitles the holder to purchase one common share at a price of $0.15 per share for a period of 24 months following the closing of the offering; the net proceeds of the proposed private placement will be used for general working capital purposes.

For further information, please contact us at (416) 364-6244 ext. 227 or visit our website at: www.vikinggold.ca

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

Thursday, September 16, 2010

Respect Your Audience

Chris Kortschot

Gone are the days when a company could give a description of their product or service, provide a phone number or website, and pass it off as strategic marketing. It is becoming harder and harder for companies to find creative ways to stand out in the sea businesses begging for attention.

For a marketing communication to stand out from the crowd it has have something that marketers are only now getting their heads around. The best way to get a consumer to remember your product, brand, or whatever you are advertising is to make them want to remember.

Until now, marketing has been the act of coercing or tricking the audience into paying attention and then doing this as many times as it takes for them to remember you. It does not take the creators of Old Spice Guy to see why this model is a little bit flawed.

There are too many ways of giving users enough value to make them voluntarily remember your name for there to be any need for force. Value in this case is being defined as anything that makes the listeners life better regardless of how small.

Value can be delivered in an almost endless variety of ways which is because at the end of the day, people are easy to please. Give them something to chuckle at and they will do the same for you; give them something with no strings attached and they will attach the strings themselves.

Just as you feel the need to pay someone back you feel indebted to, the market respects companies that truly put their customers first and will in time pay it back.

The idea of paying it forward does not only apply to person to person interaction. Humans have a desire for respect and if they are shown that by a corporation, it carries the same feelings they would get from a person.

Wednesday, September 15, 2010

Asset Sale vs. Share Sale -- Do you know the difference?

There is a lot of confusion when it comes to understanding the difference between an asset sale and a share sale in Canada so here is a brief explanation for those that do not know.

The overriding idea here is that sellers want to sell shares and buyers want to buy assets. There are a few reasons for this but most of them are tax related.

When the shares of a corporation are sold, everything from the company name to the liabilities are transferred including assets and the employees. Absolutely all parts of the organization are transferred between parties without exception.

Why is this better for the seller and worse for the buyer? One reason is because of unknown liabilities. It is possible for a corporation to be sold without the buyer’s knowledge of some future liabilities such as unfiled lawsuits or upcoming audits. Although the issue may be the fault of the previous shareholders, corporations are entities that are separate from owners and will be held accountable.

That being said, if the seller behaved fraudulently they may be held accountable however, there is no guarantee that you will be able to find them and settle accordingly.

Finally, one of the strongest reasons for a corporation’s owners to want to sell shares is because of the $750,000 per person Canadian Capital Gains Exemption on the sale of a qualifying small business shares.

If you have capital gains from the sale of shares, up to $750,000 of exemption is available for deduction against such gains. If you are unsure whether you qualify for this exemption check with your accountant and find out.

On the other hand, when the assets of a corporation are sold, all of the liabilities and tax filings remain with the corporation. In this case the buyer assumes no responsibility for the prior activities or filings of the corporation.

When assets are sold they are sold at current fair market value. This usually gives the new buyer a higher tax cost base for the assets to be written off over time compared to the depreciated value remaining on a corporation’s books after several years.

Finally, when you sell assets, the seller must swear under oath that all of the liabilities have been paid before the sale can go through.

These are only a few of the reasons that sellers want to sell shares and buyers want to buy assets but it should provide an understanding of some of the fundamental differences.

Tuesday, September 14, 2010

Why The Internet Will Fail

The following is a repost of a 1995 Newsweek article written by Clifford Stoll predicting the demise of the very same internet you are using right now. It is interesting to see how wrong someone could have been a mere fifteen years ago. Enjoy!

The Internet? Bah!

Clifford Stoll

After two decades online, I’m perplexed. It’s not that I haven’t had a gas of a good time on the Internet. I’ve met great people and even caught a hacker or two. But today, I’m uneasy about this most trendy and oversold community. Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic.Baloney.

Do our computer pundits lack all common sense? The truth in no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.

Consider today’s online world. The Usenet, a worldwide bulletin board, allows anyone to post messages across the nation. Your word gets out, leapfrogging editors and publishers. Every voice can be heard cheaply and instantly. The result? Every voice is heard. The cacophany more closely resembles citizens band radio, complete with handles, harrasment, and anonymous threats. When most everyone shouts, few listen. How about electronic publishing? Try reading a book on disc. At best, it’s an unpleasant chore: the myopic glow of a clunky computer replaces the friendly pages of a book. And you can’t tote that laptop to the beach. Yet Nicholas Negroponte, director of the MIT Media Lab, predicts that we’ll soon buy books and newspapers straight over the Intenet. Uh, sure.

What the Internet hucksters won’t tell you is tht the Internet is one big ocean of unedited data, without any pretense of completeness. Lacking editors, reviewers or critics, the Internet has become a wasteland of unfiltered data. You don’t know what to ignore and what’s worth reading. Logged onto the World Wide Web, I hunt for the date of the Battle of Trafalgar. Hundreds of files show up, and it takes 15 minutes to unravel them–one’s a biography written by an eighth grader, the second is a computer game that doesn’t work and the third is an image of a London monument. None answers my question, and my search is periodically interrupted by messages like, “Too many connectios, try again later.”

Won’t the Internet be useful in governing? Internet addicts clamor for government reports. But when Andy Spano ran for county executive in Westchester County, N.Y., he put every press release and position paper onto a bulletin board. In that affluent county, with plenty of computer companies, how many voters logged in? Fewer than 30. Not a good omen.

Point and click:Then there are those pushing computers into schools. We’re told that multimedia will make schoolwork easy and fun. Students will happily learn from animated characters while taught by expertly tailored software.Who needs teachers when you’ve got computer-aided education? Bah. These expensive toys are difficult to use in classrooms and require extensive teacher training. Sure, kids love videogames–but think of your own experience: can you recall even one educational filmstrip of decades past? I’ll bet you remember the two or three great teachers who made a difference in your life.

Then there’s cyberbusiness. We’re promised instant catalog shopping–just point and click for great deals. We’ll order airline tickets over the network, make restaurant reservations and negotiate sales contracts. Stores will become obselete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet–which there isn’t–the network is missing a most essential ingredient of capitalism: salespeople.

What’s missing from this electronic wonderland? Human contact. Discount the fawning techno-burble about virtual communities. Computers and networks isolate us from one another. A network chat line is a limp substitute for meeting friends over coffee. No interactive multimedia display comes close to the excitement of a live concert. And who’d prefer cybersex to the real thing? While the Internet beckons brightly, seductively flashing an icon of knowledge-as-power, this nonplace lures us to surrender our time on earth. A poor substitute it is, this virtual reality where frustration is legion and where–in the holy names of Education and Progress–important aspects of human interactions are relentlessly devalued.

Monday, September 13, 2010

What Can Be learned from New Digg’s Failure?

Chris Kortschot

For those of you who don’t know Digg is (was) a social media site in which users or Diggers submit news articles, funny stories, new memes, and then vote or Digg the ones they like. The end result is that stories with the most Diggs rise to the top and are typically much more interesting than the stories with fewer Diggs.

It is a fantastic idea that has become the foundation of many other sites on the web. The main draw for users is the fact that they are being given news by other normal, typically unbiased citizens. It is something that you cannot truly get in conventional media.

Recently, Digg launched the much anticipated New Digg or Digg v4 and no one could have anticipated the result. For lack of a more descriptive phrase it crashed and it burned. As an avid Digger myself, I was devastated by the complete lack of functionality, design, and most importantly content that I had come to expect on my most frequented site.

But in addition to being devastated by the internet giant, I was completely shocked that they could make such enormous mistakes. Hadn’t they done their homework? Didn’t they realize how much the Digg community depended on an unbiased source of news and comedy?

What happened to Digg is not unique and is common in company or product overhauls. Digg hired the best people to make the best site. Sounds like a good idea doesn’t it?

Sure you always want the best people but it is important to remember that just because they are the best does not mean they know what is right. The end user is the only one who can tell you what is right or wrong and the day you come to believe that you are smarter than them is the day you lose them as a customer.

Digg did the homework. They knew what made Diggers come back five times a day. But their fatal flaw was that they disregarded those ideas and decided that they knew best.

Since the launch of New Digg a couple weeks ago, their traffic has plummeted, the total Diggs per day has dropped off considerably, and their competitors are soaring ahead. At this point the only way for the internet mogul to get back on its feet is the same way they got their in the first place; by listening to their customers!

Wednesday, September 8, 2010

Why Now is the Best Time to Sell Your Business

Chris Kortschot

With the economy struggling to recover and economists predicting a 50% chance of a double dip recession you might be thinking, “I’ll weather the storm and sell my business when the market comes back.” This is not illogical thinking. It is a good idea and would be the thought of many business owners looking to maximize their wealth for retirement.

Unfortunately there are a few other factors that need to be weighed when making a decision such as this.

As we all know the Baby Boomers are reaching the age where they are thinking about settling down and thinking about their last career; retirement. Baby Boomers are defined as being born between the years 1946 and 1964 making the youngest of the group a youthful 46.

This population boom will have far reaching consequences on many aspects of life for many years to come but how does it affect the business sale market?
There is no doubt that Baby Boomers are the ones who own the majority of businesses. There is also no doubt that almost every one of these business owners have recognized the fact they won’t be in charge forever. They will either hand the business to their children or sell it. Those (and bankruptcy) are the only possibilities in a business’s future.

What this means is that there is going to be a surplus of sellers in the very near future. In less than five years sellers will not be able to receive the money they could get today simply because there will not be enough buyers.

This means the time to sell is now!

If this message is new to you and you would like to figure out an exit strategy with us give us a call at 905 944 9779 ex 5. If you are not a business owner, maybe you know one could use this information! Pass it on!

Tuesday, September 7, 2010

The Necessity of Planned Obsolescence

Chris Kortschot

Planned Obsolescence is the act of intentionally creating products that will require replacement in the short to midterm and it is a topic that continues to divide corporations from their end users. The end user argument is that products should be made in the best possible way because that is what stimulates competition most and competition drives progress.

The corporation looks at this argument in a slightly more realistic way however. At the heart of technological progress there are invariably corporations with long term and short term needs. If these needs are not met then there ceases to be a corporation and the amount that they contribute to the total progress disappears.

The only way these needs can be met and the technological advancements continue is to get people buying the product. The companies that try to sell the perfect product will forget that people still have needs now and that a half solution is better than a perfect solution in the future.

If Microsoft waited until they created the perfect operating system we would not be working on the advanced machines we know today.

If consumers want corporations to drive technological progress then they must realize that what they are buying is not a single product; it is part of a series of products all with ever increasing technological achievements that would not have been possible if consumers did not originally buy version 1.

This is also true for every other part of the series as well. There would not be a version 3 if people didn’t buy version 2 and the only reason that people bought version 2 is because version 1 became obsolete.

The basic premise of this post is that if consumers want better products, then the current ones have to become obsolete at some point.

Thursday, August 12, 2010

Social Media: A Two Way Street

Chris Kortschot

More and more we are seeing companies trying to fit social media into their marketing initiatives. However, social media is a complex beast. It is still new and quite ambiguous but what almost every company THINKS is that this is the marketing engine of the 21st century.

Like many technology solutions in the past, companies are trying to understand how to use social media in their marketing mix. Without totally understanding how social media fits into their marketing plan, it can have disastrous or no results.

Managers and decision makers believe that they have to be in the game but do not at all understand the process of getting there. What many do not understand is that social media is a two way street. If you do not give to Web 2.0 it will not give to you.

Social media is about connecting with people in a meaningful way. If you are trying to connect with people in a completely self serving way then I’m afraid you have missed the point. Give your web audience something of value. Something that people will want to read or view as opposed to having to trick or force them into it.

Traditional media never really gave the consumer any power. It was based upon a ‘push’ strategy. Pushing (or forcing) ideas upon others. Traditional media wasn’t interested in finding out more about the consumer – they assumed they already knew. Everyday there are greater challenges for marketers who force their audience into viewing their content. PVR’s are widely used, radio presets allow for easy escape, and humans have become amazing at filtering out unsightly billboards.

The next step in marketing is creating communications that people want to view as opposed to being forced into it. The soon-to-be infamous Old Spice campaign is a perfect example of an ad series that people genuinely want to watch. There is no reason to skip over it because it is quite simply as enjoyable as most programs on TV today.

The main message is this; marketers who try harder to force their target into viewing their content are doing so in vain. Whether you deliver value in the form of humor, information, or general interest, make sure your communications have something for everyone.

Wednesday, August 11, 2010

How to Motivate Your Employees

Chris Kortschot

Monetary compensation only goes so far when we are talking about the best talent within an organization. People are complex machines that are motivated by more than simply a high pay cheque and there are certain things that are critical for any organization wanting to retain and motivate their best employees.

Money is a motivator, but not in the way that most of us would imagine. The only time money actually works as a motivator is when an employee is not being paid enough in which case they are motivated not to work. Unfortunately for employers paying employees more than they deserve actually inhibits employee performance. The best answer is to pay employees enough so that they are able to think about the work that needs to be done.

The good news for employers is that keeping employees motivated is much easier and cheaper than jacking up their salaries. There are three things that people desire in a job: 1) Autonomy; 2) Mastery; and 3) Purpose.

Autonomy is the feeling of self control. The reason micro management is so ineffective is not because the immediate outcome is worse, it is because micro management is a vicious cycle. The more an employee is told what to do, the more they depend on being told what to do. The answer? Stop and let them make some mistakes. Mistakes are good as long as something is learned and not too much is lost.

Mastery is the desire to be good at something. Give your employees specialties no matter how lowly you may think the job is. Job cycling is good because it provides a new challenge for employees but this should only be done once they have mastered their current title.

Finally, purpose is the sense of contribution to something of importance. There is no recipe for this but make sure your employees understand the entire system in which they work. If they understand who depends on them and see the actual result of their work they are more likely to have a sense of purpose.

If you are able to give your employees the opportunity to master their craft, ability to make the wrong decision, and the sense that they belong to something more significant than themselves they will more satisfied with their job as well as more effective.

Tuesday, July 27, 2010

The Changing Face of Marketing

Chris Kortschot

Marketing is one of the few elements in business that has a completely different definition now then when it was coined. The old definition which reads something like, ‘the strategies and tactics used to convince consumers to buy a product’ is seen less and less every time a CEO is replaced with a younger mind.

The way corporations are thinking about marketing today is very different and everyone is better off because of it. More and more we see companies actively trying to find solutions to problems they know their customers have as opposed to making products they know how to produce.

My working definition of marketing today is creating long term customer value that will lead to brand loyalty (if you disagree tell us why!). Consumers are changing too rapidly and regularly for corporations to think that they are immune to the need for change. No company can be successful long term if they do not recognize, accept, and act on change.

Corporations make money when they are able to solve consumers' problems. Consumers become loyal when corporations are able to solve their problems. Just remember which one comes first.

Monday, July 12, 2010


Welcome to the 4Growth Blog! This is the first post in what is sure to be a long line of interesting, informative, and maybe even inspiring posts. We are going to work hard to create content that is not only valuable to our visitors but also new to the world.

What we do not want is to be regurgitating content that can be found within a few Google Searches. We all have rich histories in the business community and now that we are in the business of providing advice, we feel that we should extend our voice with this blog.

The 4Growth team has over 75 years of diverse and unique business experience and we want to share it with you (as long as you return the favour!). Our experience ranges from successfully taking many companies public, to taking McAfee Anti-virus from $40 million in revenues to just under $1 billion, to the restructuring of a 1,400 employee income trust.

Our business and livelihoods hinge on the fact that our experiences make us effective problem solvers today. We have helped our clients grow their businesses, develop exit strategies, restructure their org charts, and many other seemingly daunting tasks.

Unless you are an expert at all the challenges listed above, we think you'll find some value here. And if you are? Help the rest of us by sharing what you have learned over the years.

Finally, in addition to hoping that you find value in the content posted here, we hope that we are all better connected because of it.

Don't be a stranger!